The Provincial Council of Álava and the City Council of Vitoria-Gasteiz invite Alava and Alava to reactivate the economy of the territory, consuming in local commerce and hospitality, and discovering the tourist attractions of the province. ‘Now that you can go out, stay’ is the motto of a comprehensive campaign that encourages you to enjoy, buy, and discover Álava.

The campaign took its first steps two weeks ago with the placement on different supports of the streets and squares of Vitoria-Gasteiz and other Alava towns such as Llodio, Salvatierra and Laguardia of large posters and vinyl with the word ‘Stay’. The objective of this first phase was to generate surprise, interest and even bewilderment considering that the de-escalation was then beginning to take its first steps.

The campaign is deployed from this week in a second phase with the presence of messages on the same street supports, to which urban buses, social networks and the media are added, which reveal their full content: ‘Now that you can leave , stay ‘in Álava, shop in its shops, enjoy its bars and restaurants, discover the tourist attractions of its regions and, ultimately, activate the territory.

These messages are accompanied by images of shops, local products, a person enjoying an aperitif on the terrace of a café in the Plaza de la Virgen Blanca and a cyclist among a sea of ​​vineyards in Rioja Alavesa. These same ingredients, and additional ones, are present in a promotional video that will be broadcast over the next few weeks through social networks together with hastag #quedateenalava.